Panasonic Standardization & Collaboration Center China (PSCCC) was established in 2005. Since its inception, PSCCC has been dedicated to collaborate with Chinese industries in technical standardization, and bring Panasonic's world-leading technologies into China. So far, PSCCC has been concentrating on technical standardization and collaboration in digital audio/video and new energy area. In the future, PSCCC will, as always, carry on cooperation with partners in China following Panasonic's eco-ideas philosophy, and provide more environment-friendly products and services to Chinese market and consumers, and eventually make a greater contribution in improving the living environment of our planet.